Privacy Policy

For the purpose of the Data Protection Act 2018, the data controller is Hero Car Finance of 26 Whitelegge Street, Bury, Greater Manchester, BL8 1SW.

Information we collect from you

1. Information you give us. Information about you that you give us by filling in forms on this site, or by corresponding with us by phone, email or otherwise. It includes information you provide when you register to use the site, subscribe to our service, search for a product, place an order, enter a competition, promotion or survey, or report a problem. It may include your name, address, email address and phone number, financial and credit card information, personal description and photograph, date of birth, employment details and address history.
2. Information we collect about you. On each visit we automatically collect technical information, including the IP address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform. We also collect information about your visit, including the full URLs, clickstream to, through and from the site including date and time, products you viewed or searched for, page response times, download errors, length of visits, page interaction information such as scrolling, clicks and mouse-overs, methods used to browse away from the page, and any phone number used to call our customer service number.
3. Information we receive from other sources. Information we receive about you if you use any of the other websites we operate or other services we provide. We work closely with third parties including business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers and credit reference agencies. We will notify you when we receive information about you from them and the purposes for which we intend to use it.

Cookies

Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience and allows us to improve the site. For detailed information on the cookies we use, see our Cookie Policy.

Uses made of the information

1. Information you give to us. To carry out our obligations arising from any contract between you and us and to provide you with the information, products and services you request; to provide you with information about other goods and services we offer that are similar to those you have already purchased or enquired about; to provide you with information about goods or services we feel may interest you, contacting you by email or SMS only where you have consented; to notify you about changes to our service; and to ensure content is presented in the most effective manner for you and your device.
2. Information we collect about you. To administer the site and for internal operations including troubleshooting, data analysis, testing, research, statistical and survey purposes; to improve the site; to allow you to participate in interactive features when you choose to; to keep the site safe and secure; to measure or understand the effectiveness of advertising; and to make suggestions and recommendations about goods or services that may interest you.
3. Information we receive from other sources. We will combine this with information you give us and information we collect about you, and use it for the purposes set out above.

You may withdraw your consent to marketing at any time by contacting us at 26 Whitelegge Street, Bury, Greater Manchester, BL8 1SW or sales@herocarfinance.co.uk.

Disclosure of your information

We may share your personal information with:

1. Any member of our group, meaning our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
2. Selected third parties, including our business partners, suppliers and sub-contractors where this is necessary for the performance of any contract we enter into with you; analytics and search engine providers that assist us in improving and optimising the site; credit reference agencies for the purpose of assessing your credit score where this is a condition of us or any of our partners entering into a contract with you; and finance brokers and lenders for the purpose of providing requested finance.
3. Third parties in the event that we sell or buy any business or assets, or if Hero Car Finance or substantially all of its assets are acquired by a third party; or if we are under a duty to disclose or share your personal data to comply with any legal obligation, or to enforce our Terms of Use or terms and conditions of supply, or to protect the rights, property or safety of Hero Car Finance, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We will not disclose your personal information to third parties to enable them to contact you for marketing purposes unless we have your consent to do so.

Where we store your personal data

All information you provide is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you, or you have chosen, a password that enables you to access certain parts of the site, you are responsible for keeping it confidential. We ask you not to share a password with anyone.

Data we collect may be transferred to, and stored at, a destination outside the European Economic Area by one of our suppliers, and may be processed by staff operating outside the EEA who work for one of our suppliers. By submitting your personal data you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this policy.

Transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of data transmitted to the site, and any transmission is at your own risk. Once we have received your information we will use strict procedures and security features to try to prevent unauthorised access.

How long we keep your personal data

Unless required to do so by law, for example for the purposes of preventing fraud or tax evasion, we do not retain personal data for longer than is necessary for the purposes for which we originally collected it. Ordinarily this will be seven years if you have purchased a vehicle or services or obtained finance through us, or six months if you have not. If you have not objected to receiving information about other goods and services similar to those you have purchased or enquired about, or if you have given and not withdrawn consent for other marketing purposes, we will retain the data for as long as we need it for those purposes.

We regularly review the personal data we hold and delete anything we no longer need. Information that does not need to be accessed regularly, but still needs to be retained, is safely archived or put offline.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will ask your consent before collecting your data if we intend to use it for such purposes or disclose it to any third party for such purposes. You can exercise your right to prevent such processing by not checking certain boxes on the forms we use to collect your data.

You also have the right to have inaccurate or incomplete data corrected and, in some cases, to have your personal data removed from our systems. Where you have provided personal data and our processing is carried out by automated means based on your consent or for the performance of a contract, you may ask us to provide it in a structured, commonly used and machine readable form, or to transmit it directly to another organisation where that is technically feasible.

Unless the decision is necessary for entering into or performing a contract between us, is authorised by law, or you have given explicit consent, you have the right to ask us not to subject you to any decision which produces a legal or similarly significant effect on you on the basis of automated processing.

You can exercise any of these rights at any time by contacting us at 26 Whitelegge Street, Bury, Greater Manchester, BL8 1SW or sales@herocarfinance.co.uk.

Our site may contain links to and from the websites of our partner networks, advertisers and affiliates. These websites have their own privacy policies and we do not accept responsibility or liability for them. Please check those policies before submitting any personal data.

Access to information

The Act gives you the right to access information held about you. We will not charge you for providing details of the information we hold unless your request is manifestly unfounded or excessive, particularly if it is repetitive, in which case we will charge a reasonable fee based on the administrative cost of providing the information.

Changes to this policy

Any changes we make to this privacy policy will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates.

Contact

Questions, comments and requests regarding this policy are welcomed and should be addressed to 26 Whitelegge Street, Bury, Greater Manchester, BL8 1SW or sales@herocarfinance.co.uk.

Complaints

If you have any complaints about how we process your personal data, please contact us at 26 Whitelegge Street, Bury, Greater Manchester, BL8 1SW or sales@herocarfinance.co.uk and we will do our best to resolve them.

If you remain dissatisfied, you may contact the Information Commissioner’s Office by writing to Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, by telephoning 0303 123 1113 or 01625 545745, or through the ICO complaints form.